When you run a company based on sales, giving your sales team everything they need to succeed will increase your success as a business. Paying for equipment, training, or other necessities needs to be viewed as an investment in your company’s success and future. However, as a small business owner, saving money is also important. The value comes from finding budget-friendly ways to support and boost your sales team so that they can be as successful as possible.
Here are five budget-friendly ideas to set your team up for success.
1. Give your staff products worth selling.
Offering your sales team a high-quality product to sell will make their job scores easier because it will sell itself through word-of-mouth advertising and repeat business. Makers Nutrition is a nutrition manufacturing company that provides high-quality products to health supplement businesses. Based on what you know about your customer base, you can connect with them to put together a product line that will benefit your target demographic. Once you have your product line set, work with printers to get catalogs made, and provide your sales team with every detail of information, they can learn about the products to ensure they can answer customer questions confidently.
2. Equip your staff with the electronics they need.
Working from home or the road can be impossible if your team does not have the electronics and services they need to retrieve information, update records, and submit orders. Thestore.com sells certified refurbished electronics that will allow you to provide your sales team with the electronics they need to work from the road without exceeding your budget. With the money you can save on certified refurbished electronics, you can afford to splurge on additional equipment and services that may not be necessary but will help to strengthen your team. You can provide cell phones, tablets, or laptops, depending on what will best allow them to work remotely. What you provide will also depend on whether they are working from home or working from the road.
3. Train your staff on people skills.
Sales are not for everyone. Not only does a successful salesperson need to be highly knowledgeable of the products, but they also need to be able to connect with potential customers quickly. They need to be likable and charismatic to get the customers’ attention. There are highly successful sales training programs that you can purchase online to train your sales team. Giving them opportunities to shadow other successful salespeople can also strengthen your staff’s skills by observing real situations. Dale Carnegie training courses have been proven effective for over 50 years and are still one of the most respected sales training sources.
4. Provide a clothing stipend.
Dressing the part makes a significant difference when it comes to sales. Your sales team members should look classy and well-dressed while working. Providing each team member with a clothing stipend will go along way to promote loyalty among your team and help them succeed. Getting started in sales can be difficult for someone who doesn’t have the money to buy new clothes, shoes, equipment, or needed supplies. Clothes stipend will also be an attractive benefit for recruiting top sales staff.
5. Set your staff up with ongoing support.
Provide all of your team members with consistent support and ongoing training opportunities. When they are on the road, they should have someone they can call with questions or concerns. Your sales team will need both tech support and sales support on the road. When team members feel like they are provided with the training and support they need to be successful, they will feel more loyalty and work more productively.