Designing a website for your business is critical to success nowadays. Especially because of COVID-19 driving up the internet use of consumers across the globe, it’s becoming more and more important for companies of all sizes and industries to have compelling, easy-to-use websites for their business if they want to have success. That being said, not everyone knows how to create a website with premium features and a professional presentation. Read the following five tips and tricks to get a bit more peace of mind about what you need to be doing as a business to create a great online presence.
1. Leverage SEO (search engine optimization) to get more users on your site.
With so many companies out there, one important thing to do as a business is to leverage something called search engine optimization in order to get more traffic on your website. SEO helps customers find you online organically by improving the chances that you appear in their search results when they’re using Google or Bing. For example, if you’re a life insurance company, you likely have a lot of other life insurance companies popping up when a user searches a phrase like “life insurance quick quote.” Focusing on improving your ranking as an insurance company could help your insurance company pop up more when people search for similar life insurance-related phrases. By creating copy and optimizing your website for other terms like “permanent life insurance policy,” “whole life insurance,” and “term life” you may be able to reach my users online. It’s also worth noting that questions like “What amount of coverage do I need?” or “How much is too much life insurance?” could help boost your score, and make great blog articles to share on your life insurance website.
2. Make sure you’re branding extends to other platforms you may be on.
Just like you’d want your branding for your company to match each brochure or ad you put out, the same should exist for your online presence with no exclusions or exceptions. For example, if you’re on Instagram, Facebook, and YouTube, it’s important to have a consistent look across each of these platforms. A website like Lucidpress makes this easy, thanks to their templates that are able to be used for a variety of social media platforms. This makes it easier than ever to keep your website brand and your social media brand consistent without too much extra effort.
3. Focus on clarity over flash.
Many times people focus on flashy animations on their websites or impressive graphics that look nice but can be distracting. To take the example of the life insurance company from earlier, if you’re trying to help someone figure out what type of policy is right for them, it’s better to be up-front and clear for information purposes. As such, focusing on the clear, concise copy instead of fancy graphics or animations is key on your business website.
4. Listen to the feedback you get from customers.
If your customers speak to you, listen! Feedback on the usability of your website can only improve how it functions. If people consistently bring up issues that they have with your website, then it’s probably a good idea to find ways to address these needs.
5. Don’t be afraid to work with an agency.
If you need help going beyond the basics, it might be worth looking at some collaborators who can help you reach your objectives as a business. Not everyone has the skills to build their own company website internally. Rather than wasting staff members’ time by forcing them to do something, they’re not experienced with, working with an agency or temps can be a good option to consider. They’ll be able to leverage their experience and expertise to make sure your website works great, and there are plenty of affordable options out there.