Instacart is betting customers want groceries delivered to their door in 30 minutes.
The food delivery company recently partnered up with several big US supermarkets including Kroger and the Giant Company with the promise of delivering food as quickly as 30 minutes. Starting in July, Instacart introduced the so-called “Priority Delivery” to customers in at least 15 cities including Chicago, Los Angeles, San Francisco, and Seattle, and across more than 300 store locations.
That comes as a slew of competing companies flush with venture capital, from Getir to Gorillas, have cropped up across the globe with the pledge of delivering groceries fast–some as soon as 10 or 15 minutes. Venture capitalists have invested $3.98 billion into the global ultrafast grocery delivery business so far this year, according to data from PitchBook, a market research firm.
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